Exhibition stand – Sailing the Credit Crunch
You don’t have to spend thousands of pounds to get an effective exhibition stand.
As the economy looks set to struggle for the foreseeable future, getting a competitive edge is increasingly important. And yet, marketing budgets are often the first to be slashed when times are tight. Exhibiting in trade fairs and exhibitions remains one of the most cost-effective ways of reaching a target audience; investing in an exhibition stand is an investment that will pay off.
Exhibition Stand: The Exhibition and Events Industry is Standing Firm
According to the Events Industry Alliance, although the marketing industry and the media is under severe pressure, it's the events industry that is prevailing. Unlike marketing in print and television, investing in an exhibition stand clearly pays off – as other marketing and advertising channels report severe annual declines, the events industry has bucked the negative trend. The 'EIA Facts 2008' publication details a third more events than those reported last year. The EIA say this is evidence in the rise of live event marketing as a leading choice for the modern marketing professional. Investing in an exhibition stand could be the best marketing choice for companies looking to sail the credit crunch.
Modular Exhibition Stand: The Cost-Effective Solution
For companies that need to look closely at their exhibiting budget as the economy promises more uncertainty ahead, it's still possible to achieve a stunning exhibition stand. Opting for a modular exhibition stand is increasingly popular for companies of all size. The modular exhibition stand offers a cost effective alternative to custom build exhibition stands. This is because the modular exhibition stand can be re-used or even re-designed, making the exhibition stand not only cost-effective in the long-term but an environmentally friendly alternative to throw-away exhibition materials.
Events Industry Alive and Well
During a recession, it's perhaps more crucial to make a statement and impression, not just on your potential customers but on your competitors. A strong, but cost-effective exhibition stand means you can be seen in the right place at the right time. And the wide range of exhibition stand accessories and pop-ups allows you to stretch your budget. The modular exhibition stand has a flexibility too – allowing you to add to the display at any time. In a press release issued by the EIA, Nigel Nathan, MD of EC&O Venues, and EIA Board member, said: “The ‘EIA Facts 2008’ demonstrates that the events business is alive and well and the unique benefits that we offer brands, organisations, exhibitors and visitors – innovation, information and experience delivered in a live environment – are still very much in demand.”
Popup Direct specialises in exhibition stands and equipment that’s designed to make your space stand out from those around it. From pop-up display stands to modular exhibition stands, whether you’re exhibiting for the first time or looking for a more cost-effective way to maintain your presence, Popup Direct can find the right solution. Call us to find out more about how we can help on 0845 430 9092 or contact us through the website.
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