Pop up Stands – Time to Stand to Attention
Pop up stands, exhibition stands and banner stands – they are the lifeblood of exhibiting. And as the exhibiting and events industry goes from strength to strength, it's time to stand to attention.
Pop up stands are the most cost-effective and popular way of approaching a major event or exhibition. There are a number of pop up stands available, such as the classic pop up display, cross braced pop up and tower pop up stands. In fact, whatever your marketing budget and need there will be suitable pop up stands available for you - straight and curved pop up stands, premium pop up stands and double-sided pop up stands for 360 degree marketing – the pop up stand is the most flexible marketing material making it ideal as an addition or a stand alone marketing tool in any exhibition.
Pop Up Stands for Flexibility
Pop up stands are particularly ideal for retailers who are looking for a cost-effective high impact way of highlighting a product or retail sale – the flexibility and ease of pop up stands make it the perfect marketing material, with multiple options and pop up stand panels available. Pop up stands are also used frequently in the exhibiting trade. And for anyone who thinks the exhibiting and events industry is a thing of the past in a digitalised age, it's worth considering recent statistics from the Association of Events Organisers that show exhibitions and events are in fact growing – bucking the global recession and proving to be an effective alternative to marketing in the print and television sector for example, which has struggled in the recession.
Pop Up Stands – The Future of Marketing?
The growth in the exhibition sector is reflected in the fact there are now a number of courses available to study for a career in the exhibitions and events industry. It's now possible to choose from academic or practical courses, learning about event management and marketing. There's a course for you whether you are interested in designing effective pop up stands and marketing materials or looking at exhibition production, the management of live events or creative marketing techniques. Leeds Met for example offer a BA Hons in Conference and Exhibitions Management, or Birmingham Institute of Art and Design offer a Masters in Event and Exhibition Management.
2009 Exhibition Highlights – Are you Ready?
And as the recession continues to bite, companies are gearing themselves up for some of the biggest marketing opportunities in the up-coming year. 2009 looks set to go with a bang for the exhibition industry, with some big events lined up, including a wide range of wedding exhibitions across the UK, the London International Boat Show and the London Motorcycle Show. Investing in pop up stands for your exhibition stand is a cost-effective, high impact way of standing out in the crowd.
Popup Direct specialises in exhibition stands and equipment that’s designed to make your space stand out from those around it. From pop-up display stands to modular exhibition stands, whether you’re exhibiting for the first time or looking for a more cost-effective way to maintain your presence, Popup Direct can find the right solution. Call us to find out more about how we can help on 0845 430 9092 or contact us through the website.
Exhibition Stands and Pop-up Display Articles
