Exhibition stands needn’t cost a fortune
You don’t have to spend thousands of pounds to get an effective exhibition stand.
Many companies are put off exhibiting at shows because they think it’s too costly. There’s the cost of the space to consider, followed by the stand and graphics and the price of sending sales or marketing team members to the event. It’s true that exhibition stands and all that goes with them can eat into your marketing budget, but if you plan properly and have a clear strategy for working your stand, you could easily cover the cost and more with the orders you receive.
Cost-effective exhibition stands
In tough economic times, marketing budgets are the first to be slashed. When there’s plenty of money to spare, companies can put together huge budgets for the most important exhibitions, ensuring they get the biggest stand spaces and the most impressive custom-built stands. Even smaller companies can invest in great graphics and giveaways. In a slow-down, however, it can be just as important to be seen at the right places, but it’s far more challenging to create and exhibition stand that still attracts attention and delivers prospects and appointments at a rate that makes the show worthwhile. Choosing cost-effective exhibition stands such as pop-ups can help you to stretch your budget:
- Cheaper than modular – because they are off-the-shelf, standard size products, pop-up exhibition stands are cheaper to buy, but can last for several years, making them incredibly cost-effective
- Great graphics – you can still put eye-catching graphics on a pop-up stand, allowing you to grab the attention of passers-by without spending a fortune on huge graphics panels.
- Easy to erect – reduce the manpower costs of your show by choosing an exhibition stand that only requires one or two people to put the stand together. One person can erect a pop-up exhibition stand and fit the graphics, which means less time and money spent on people being away from the office or on hiring contractors to build your stand for you.
If you need to attend important trade or public shows and you’re worried about the cost of exhibition stands, consider how pop-up stands can give you the solution you need. You can buy more than one pop-up if you’re booking a larger space, and still reduce your show budget by a considerable amount. Your graphics will still look professional and you can hire extras such as leaflet holders or display stands at relatively little cost to give you the complete sales area you need.
Popup Direct specialises in exhibition stands and equipment that’s designed to make your space stand out from those around it. From pop-up display stands to modular exhibition stands, whether you’re exhibiting for the first time or looking for a more cost-effective way to maintain your presence, Popup Direct can find the right solution. Call us to find out more about how we can help on 0845 439 9092 or contact us through the website.
Exhibition Stands and Pop-up Display Articles
