2009 is over, It was a very difficult and miserable year for most, with the massive problems of the credit crunch affecting sales across the exhibition display industry.
One of the exhibition display industry top players bucking the trend is Popup Direct as they have seen an upsurge in sales in the last six months.
Downsizing your exhibition display– more bang for your bucks!
Because most company budgets have been slashed and therefore value for money is paramount, many have downsized from expensive custom build exhibition displays to less expensive modular self build exhibition displays. Downsizing this way saves money whilst retaining the quality and visual impact required for exhibiting, it opens up different options for exhibition displays which may have been overlooked in the past.
The most popular items for exhibition displays are banner stands, the majority of them being standard 850/1000mm widths and approximately 2000m high. They are portable and convenient but if you have a slightly larger space they can be short of the mark.
XL Banner stands as an alternative to Pop Up Displays
An alternative to using pop up displays, Xl Banner stands give the same benefits of using banner stands but with much greater coverage.
Available in different heights and widths
The XL Banner stands are available in both super wide 1.2 and 1.5m widths giving an attractive profile in chrome with no stabilising feet visible and silver end caps. If you require a much wider area then the XXL Tension Banner Stand is ideal with an adjustable width up to 2.4m wide and maximum height of 2435m high due to an adjustable pole.
The XXL Banner Stand is guaranteed to get your message across with the minimal hassle.
If you have an outdoor event many people use spring ups or flags but another option is Outdoor Pop Up Displays. The Outdoor Pop up Displays are double sided, quick to set up and are available in large or small sizes. The large size gives an extra large surface area so that you can ensure your message will be seen and the small is the perfect size to fit into the boot of a car allowing easy transit.
The unit is able to handle strong wind speeds, up to 14m/s due to its strong, lightweight construction from aluminium tubing and integrated support feet. All this and it comes in its own carry bag with wheels to allow easy transit.
There is enough to worry about when trying to arrange a conference without the presentation display aspect. An ideal way to solve this is our new range of Pop Up Displays Conference Sets.
Popup Up Displays Conference Sets basically provide an instant, portable back wall and screen which can be tailored to your specific presentation requirements.
The screen is supported on an easy to assemble anodised aluminium frame offering true 4:3 ratio allowing front or rear projection from a PC or OHP, with the backing made from a single pop up displays frame. If you are unsure about pop up displays, Popup Direct can give you some examples and take you through any queries you may have with a dedicated account manager.
Printed graphic panels look great, but to really maximise impact, try our Illuminated Portable Displays. Illuminated Displays take your portable display to the next level making sure you stand out from the crowd. The Reflecta D light box is available in A1 and A2 size’s, it has a ‘D’ shaped profile in which you can add your own graphics easily by use of snap frame sides. The portable display graphics are protected by a UPVC protective cover and the unit can be fixed to the wall in either portrait or landscape orientation.
The Reflecta Pod light box is a freestanding portable display unit in an ellipse design which can be single or double sided. It is simple and easy to assemble and is available in four different sizes.
The Reflecta Lite light box is another portable display option ideal for retail or display applications and comes double sided as standard. It has an oversized base to add stability and available in silver, it is also easy to assemble and can be packed flat for easy storage or transit.
It is the festive season again and all of us here at PopUp Direct - the portable display specialists,would like to wish you all a Merry Christmas and a Happy New Year. We’d like to thank all our customers over the last year and look forward to working with you in 2010.
Don’t forget, on all our portable display and exhibition stands we have a ‘Price Promise Guarantee’ to match any like for like quote. Whether you need roller banner stands, pop up displays, Twist portable display systems, flags, spring ups, ISOframe portable display system, shell clad, Conference Sets, lightboxes, outdoor portable display systems, gantry, counters or an custom exhibition stand, Popup-Direct have a massive range of portable displays to meet any requirement.
Call us now to speak to one of our Account Managers on 0845 430 9092.
When purchasing your exhibition stand the most important thing to get right is the stand design, after all how your exhibition stand looks and functions is the first impression your potential clients or customers will receive. It is important to get that message right, first time.
At Popup Direct we offer a FREE stand design service which basically takes all your requirements and gives you a concept of how your exhibition stand will look and how different configurations would appear, it is more about the physical structure and costing, not to be confused with the actual creation of artwork to go on the stand which is the graphic design.
You send us your brief, a specialist account manager will then contact you to discuss this.
Once we have an indication of your budget and requirements we can then generate first stage 3d visuals/proposals. We then work with yourselves to tweak or amend the design until you are happy and then upon sign off we will then manage the whole process, getting the exhibition stand manufactured, generate the stand method statement for the show organisers, shipping, installation and dismantling on site.
We can add or remove elements to suit your specific requirements and to meet your budget, we will help you to achieve the best results with your exhibition stand making sure you see the benefit of using Popup Direct above other display companies.
One of the most popular banner stands used for exhibitions, events and displays is the Grasshopper banner stand. Although it is the budget entry level banner stand quality is not an issue, it has a fully functional and sturdy design with a visible graphic of 850mm wide by 2000mm high.
It has a smooth transit when pulling the graphic from its spring loaded base allowing ease of use when erecting at your exhibition or venue.
It s base is constructed from aluminium which is very lightweight and portable weighing in at a modest 5.5kg. Along with all these features it comes in its own padded carry case so that it can be stored or transported without the fear of it being damaged.
One of the most innovative portable displays is the Twist Banner system. The Twist Banner System is a portable displays that can be linked indefinitely. The Twist Banner System also has the ability to add a flexible panel, using an easylink kit, to the system allowing the creation of different shapes including curves and waves. The twist portable displays banner system is ideal as you can use part or all of the system which opens up a vast array of possibilities.
All these features make it the perfect portable display choice for exhibitions and displays of all combinations and sizes whether it is a small or large exhibition space.
Once you have started a dialogue with your designer regarding your exhibition stands it is a good idea to understand what will happen. The designer will most likely request high resolution images from yourself, alongside logos in vector format. Logo’s in vector format are used primarily as it can be enlarged to any size without loss of quality usually found in illustrator .ai and .eps formats and usually can be supplied by your signwriter or marketing agency.
With regards imagery (photo’s), the usual rule of thumb is supply 300dpi @100%, but due to the very nature of large exhibition stands, the average is 75dpi@100% (equal to 25% @300dpi).
The reason for this is that most exhibition stands will not be viewed from close up.
Do not use web graphics as they will not be of sufficient quality, always try and source the highest quality available. Any text content can usually be supplied in Microsoft Word format alongside any basic visuals or requirements. The designer can now put together the elements you have supplied for the exhibition stands and then you will receive a proof, be it as a PDF or hard copy.
This is the time to check thoroughly and make any revision’s, it is not unusual for the proof to go back and forth between designer and client a few of times until sign off.
