Once you have started a dialogue with your designer regarding your exhibition stands it is a good idea to understand what will happen. The designer will most likely request high resolution images from yourself, alongside logos in vector format. Logo’s in vector format are used primarily as it can be enlarged to any size without loss of quality  usually  found in illustrator .ai and .eps formats and usually can be supplied by your signwriter or marketing agency.
With regards imagery (photo’s), the usual rule of thumb is supply 300dpi @100%, but due to the very nature of large exhibition stands, the average is 75dpi@100% (equal to 25% @300dpi).
The reason for this is that most exhibition stands will not be viewed from close up.

Do not use web graphics as they will not be of sufficient quality, always try and source the highest quality available. Any text content can usually be supplied in Microsoft Word format alongside any basic visuals or requirements. The designer can now put together the elements you have supplied for the exhibition stands and then you will receive a proof, be it as a PDF or hard copy.
This is the time to check thoroughly and make any revision’s, it is not unusual for the proof to go back and forth between designer and client a few of times until sign off.

You can invest a lot of money in getting the right exhibition stands for your display. You’ve gone through the process of which of the many and varied systems to choose from and settled on what meets your requirements. The next step is to work out what you require on your exhibition stands from a graphics point of view. Before rushing to your nearest marketing/design agency you must first consider creating a brief of what you and /or your company need to appear on the exhibition stands.
Just the basics of what you need, you can then let the designer put it together for you.

When choosing a designer it is worth bearing in mind that each designer has his or her own style, much like a photographer, and it is worth viewing the designers portfolio to see if it has synergy with what you are trying to achieve. Once you are happy with the designer/agency be as clear as possible in communicating what your exhibition stands needs are so that time, at cost, is not wasted.
Most agencies and designers charge on an hourly rate although if it is very clear upfront they can give a flat ‘all inclusive’ price.

When looking to purchase your exhibition stands there are many companies that are trying to get you to spend your budget with them. The majority of exhibition companies use similar hardware and printing facilities. Basically the end result is the same but the true difference for any of these is customer service. From the point of contact through to the delivery customer service is paramount.
You want to know that your exhibition stand is in safe hands, You want to know that whatever problems occur that they are dealt with quickly and as efficiently as possible with minimal disruption. Making sure your deadline is met is a serious responsibility; after all you can’t move the exhibition you are exhibiting at. Having a dedicated person you can contact directly and have monitor every process is worth its weight in gold. When you order from Popup-Direct you are not just ordering your exhibition stands blindly, you are leaving your project in safe, experienced hands who will get what you want, when you need it.

It can be very daunting when you have to supply artwork to a large format printer. The majority of large format printers will supply you with technical specifications which detail how to set up and supply the artwork so that it is ready to print. Most exhibition stands are printed on large format inkjet printers or DTM- direct to media machines. These machines use a process called CMYK with the possible addition of light versions of black, cyan and magenta. CMYK stands for Cyan, Magenta, Yellow and Black, using combinations of these inks the printer is able to replicate artwork/imagery by laying down small dots of ink in a diffused pattern.

The amount of dots is usually referred as the resolution which equates to the amount of dots per square inch, DPI (Dots per square inch). When picking images to go on your exhibition stands it is better to use a higher DPI as this allows for more detail in the image. One problem with this process is that if an image is enlarged then the resolution is divided by the enlargement, thus a 200% enlargement would equate to a halving of the final resolution. With regards text and logos, they are normally based in vector format; vector is a mathematical process using points which can be enlarged indefinitely.

Due to the physical size of exhibition stands and the distance from which they will be viewed, the general minimum resolution printed is 75dpi. This allows for artwork which is at 300dpi to be supplied at 25% (300dpi divided by 4=75dpi).

Before printing the exhibition stands artwork goes through a RIP, Raster image processing, this piece of software translates the artwork into a format for the printer also allowing basic positioning and tiling tools. Large exhibition stands are then tiled into strips which are then able to be put back together when hanging the exhibition stands.

Modular exhibition stands are ideal for the customer who wants to make a big impact at their exhibition. They are a step away from the traditional pop up stands and banner stands giving much more control over how you want your exhibition stands to look. With bespoke design you are able to create virtually any shape, utilising a variety of products like counters, plinths, furniture, lighting, audio visual displays to fill your exhibition stands. The main sections of the exhibition stands are usually made up from aluminium poles with printed Foamex panels placed in between each section. They are available in different sizes and formats from small to large and they are also available in ready to go pre-set starter kits. The pre-set kits are exhibition stands that are basically pre designed templates which you can then place your graphics. No need to worry where everything is to be placed. Another option for modular stands is the use of a bespoke Twist or ISOframe system, both systems can be expanded by adding various panels and some complex designs can be achieved.