Exhibition Stands

July 6, 2011

Exhibition Stands – Choosing the Right Spot for Exhibition Stands

Filed under: Exhibition Stand, Exhibition Stands — Tags: Exhibition Stand, Exhibition Stands — admin @ 10:00 am

As with most things, one exhibition stand is all about location, location, location. If you are at a business exposition, you could have the best exhibition stands in the world but if you don’t secure the right location, your exhibition stands will fall flat.

Of course, the best way to determine the best location for exhibition stands is to do your research prior to an event and try to elucidate which location in the venue is likely to yield the best return on investment (ROI) for your exhibition stands. One of the mistakes that is frequently made by businesses hoping to make the best use of exhibition stands is not investing some time in actually understanding the logistics of the venue and how they can best utilise the space to make their exhibition stands perform at an optimum level. Exhibition stands have the inimitable capacity to create a tangible aura around your product but you need to dovetail the visual impact of your exhibition stand with the location that you choose to place it as this really can make all the difference. Exhibition stands can be as subtle or OTT as you like and the style of exhibition stands used is invariably dictated by the manner of the productbeing sold.

Exhibition Stands – Visual Impact

There are many ways to utilise exhibition stands both in indoor and outdoor settings but the best thing to do to ensure that you hit the right note with your exhibition stands is to be speak to experts in the field who will be able to advice regarding the size, style and location of exhibition stands in terms of making the biggest impact and return on investment. Exhibition stands are not only easy to set up and cost effective solutions to business plans but they are also capable of providing indelible memories of a product that just isn’t achievable with other forms of advertising.

Exhibition Stands – Understanding the Market

Obviously it is important to ensure that exhibition stands are optimise to meet the requirements of your market and this is something that is of paramount important when you are setting up exhibition stands at a trade exposition. When picking the location for your exhibition stands, the first thing to consider is whether or not you will get sufficient viewers attracted to your exhibition stands and, when they are drawn in, that the exhibition stands are of a sufficient calibre to retain their interest and, ultimately, compel them to consider a purchase or request additional information on your product.

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June 21, 2011

Exhibition Stand – Choose your Exhibition Stand Style Carefully

Filed under: Exhibition Stands — Tags: Exhibition Stand, Exhibition Stands — admin @ 4:29 pm

Displaying a sense of style with your exhibition stand will certainly get you off to a good start in terms of attracting passing foot traffic. When you have an exhibition stand at a corporate event, regardless of size, it reflects directly onto your business. An exhibition stand which isn’t eye catching will get bypassed in favour of colourful, cheerful and enticing stands that send out the message that you are keen for business, and willing to put in the effort. The exhibition stand business is indeed highly competitive and you simply cannot afford to risk getting your exhibition stand style and tone wrong.

Exhibition Stand – Get your Message Right

At conferences and events, the use of an exhibition stand is the best way you have to communicate your brand message to visitors. First impressions are made in a matter of seconds and your exhibition stand will need to be of a sufficient calibre to impress in order to attract business and buzz. If, for example, you run a sophisticated corporate service it is imperative that your exhibition stand reflects this fact. A good way of achieving this goal is to have the staff on your exhibition stand dress in sharp suits and skirts, keep everything clean and minimalist and offer visitors incentives such as giveaways in order to entice them in the direction of your exhibition stand.

Exhibition Stands – Careful Colouring

Obviously, the choice of colouration for your exhibition stand should reflect your corporate image and take factors such as your company logo into account. Don’t be tempted to use garish colours for the sake of standing out, if they don’t match your brand image or logo style. Red, royal blue and lime green are great eye-catching colours, and can still send out a professional, corporate image. Generally speaking, when it comes to the colour of an exhibition stand, it may be advisable to avoid brown, grey and mossy green as these are unlike to pique the interest of passers-by. It is also prudent not to combine bright colours that don’t complement one another on your exhibition stand as these will likely serve as a visual overload and put people off.

Exhibition Stands – Staff Style

Exhibition stand staff is as important as the colour schemes and display materials used in terms of conveying your brand message. Ensure the staff is dressed in clothing which is applicable to the service that you offer and which fits in well with the overall tone of your exhibition stand. Obviously, the choice of clothing for the staff on your exhibition stand is a fairly subjective one and you will be in the best position to determine what form of clothing will dovetail most successfully with your chosen exhibition stand and overall corporate image.

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June 20, 2011

Exhibition Stand Changes Make for a Light, Portable Display

Filed under: Exhibition Stands — Tags: Exhibition Stand — admin @ 4:18 pm

In years past, exhibitors at trade shows and conventions needed a delivery van and two husky men to setup large, bulky, wooden displays. Today’s modern exhibition stand displays are built around lightweight aluminum framing.
Anyone can setup, without assistance, the latest generation of large, eye catching, colourful promotional exhibition stand displays. If need be, a single presenter can fill a 20 by 20 foot presentation area with powerful, exciting banners and stands. The older style exhibition stand did certainly create a formidable image and an air of corporate stability. But that form of business identity is now easily replaced by colourful, exciting digital graphics.

An Entire Display Booth Easily Packed into the Boot of a Car

With a pop up exhibition stand serving as a convention booth backdrop, weighing under fifty pounds when collapsed and stowed, the backdrop, a tower style stand and a modular console can be broken down into flats and easily transported to the exhibition venue. Marketing representatives can arrive on the morning of a show’s opening, unfurl a carpet, setup a portable display and grab a quick cuppa, all before the doors open.

Superb Exhibition Stand Digital Graphics Create Corporate Ambiance

If a major global airline wished to setup a presentation that emphasized the ability of their fleet to quickly and safely carry people hundreds of miles, how might they deliver this message in a portable display? They could easily link several modern pop up stands and create a panoramic photographic view of their jets streaming across a violet blue sky with white vapour trails tracing their progress. Beneath that image could be placed a company logo and a currently popular company advertising slogan. Modern computer generated digital graphics can be printed on high quality light-stop polyester, then stretched across frameworks, hung as banners or set as shell schemes in an exhibition stand.

Easily Create an On-site Sales Office

A cross-brace pop up exhibition stand set in the back of a booth with a pair of tower pop up displays set at each front corner and a lightweight modular display table instantly transform a boring empty space into an exciting sales arena. A modular portable display, with a bespoke design creates a professional on-site sales or promotion office. Two sided pop up stands can be used to separate areas, allowing privacy for closing sales or discussing proprietary information.

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July 6, 2011