Make your exhibition budget go further by investing in a pop-up display.

Pop-up displays are fast becoming the most popular way for smaller companies to exhibit at shows and for larger companies to showcase individual products or services. It’s the flexibility of the pop-up display stand that make it so useful to a wide range of businesses and organisations, including schools, charities, libraries and leisure centres.

Versatile pop-up display stands

Pop-up display stands have a number of features which make them one of the best forms of exhibition equipment you can invest in. Used wisely, they can form the backdrop to a launch or presentation as well as being the focus for an exhibition stand or trade fair. Invest in more than one pop-up display stand and you can link both the stands and the graphics for a bigger impact, or use them separately to distinguish one message from another. Benefits of choosing a flexible pop-up display stand include:

• Weight – pop-up displays are lightweight and fold down into portable carriers. This makes them far easier to transport and store than traditional exhibition stands and means that you need fewer people away from their desks when it comes to moving your stand from one place to another.

• Put-up time – one of the biggest difficulties with many exhibition stands is the length of time and the number of people it takes to put them up. Pop-up display stands can be erected by one person, because of their expandable system. Graphics are usually held in place by a combination of magnetic strips and fasteners, all of which can be assembled by a single person if necessary.

• Graphics – pop-up display stands are usually one of several standard sizes. This means you can commission additional graphics panels for the same pop-up system. This allows you either to update particular panels for a new show or product launch, or to have completely interchangeable graphics which you can use depending on when and where you’re using the pop-up display.

Pop up displays are a highly impressive and cost effective means of advertising a product but there are many different types of pop up displays and picking the right one for you is imperative when looking for return on investment.
For any business who is a new comer to the trade circuit scene one of the best types of advertising to start out with is unquestionably that of pop up displays as these are extremely successful tools to drum up interest in a product and increase sales potential.
The options available to businesses so far as pop up displays are concerned are extensive to say the least and the type of pop up displays that are right for your business will depend on a multitude of factors; such as product being sold, available budget and sales objectives. Pop up displays have long been established as a firm favourite amongst businesses due to their ease of use and the fact that they have a proven track record for success amongst all those companies who choose to utilise them.

Pop Up Displays – Examining the Various Types

Knowing which sort of pop up displays is right for your business is something that will come through experience at trade shows but a brief guide of the different type of pop up displays most prevalent on the market will be beneficial when it comes to choosing in the first instance. A few of the most popular pop up displays include:

• Commercial Pop Up Displays – These types of exhibition stands tend to be more durable the standard pop up displays and tend be most commonly utilised by companies who attend trade shows and exhibitions on a regular basis because their shelf life is invariably much longer. However, it is apparent that most businesses now tend to favour more lightweight versions when it comes to pop up displays.

• Photo Based Pop Up Displays – Pop up displays with the additional visual impact of high quality photos tend to do extremely well when it comes to generating interest around a product when showcased on an exhibition room floor. Most consumers will make judgements based on visual stimulus and there is an area where pop up displays really can deliver. Pop up displays can be carefully tailored to reflect your business principles and ethos.