When you’ve booked your stand space and decided what exhibition display you are going to use you then need to decide on the design of the artwork. The artwork is critical in making use of the space allocated. You must think hard what you require on the artwork as this will be the message you give to potential clients and suppliers. Firstly, you must draw up a full comprehensive brief detailing exactly what your requirements are, this would, for example include making sure that the artwork has the company logo, website address and some contact details. For others it may be more important to get across more generic branding. Once you have the initial framework for what you require you can then go to a designer or marketing agency and have them develop the graphics for your exhibition display. The more comprehensive the brief, the quicker (important when you are paying by the hour) the designer can get to what you want. If you give a bad brief, it will take longer and end up being more expensive for you in the long run. Make sure you talk to all the relevant members of your staff or team before commissioning a design to avoid lengthy and costly amends or redesigns. A little organisation and preparation will get you what you want, quickly and efficiently.